Story 02. Eyesofnasser

Nassereddine Anjar: Capturing Morocco’s Story in Every Shot  

For Nassereddine Anjar, better known as Eyesofnasser, photography isn’t just about capturing pretty pictures. It’s about telling real stories: stories of everyday life in Morocco, of contradictions and contrasts that shape the world around him. At just 27, this photographer from Agadir has built a style that’s raw, colourful, and deeply emotional. His work goes beyond aesthetics, offering a fresh and honest look at Moroccan culture through the eyes of its youth. In this article, we take a deep dive into his work, exploring the narratives behind some of his most striking images.  

The Art of Everyday Life

Nassereddine’s photography is all about real, unfiltered moments. Sometimes beautiful, sometimes messy. The picture shown above stems from his series “The Khettaf”. The photographs dive into the underground world of unlicensed drivers in rural Morocco. These drivers, working outside the system, are both a necessity and a risk, and his photos try to capture this contradiction.

"The Khettaf" is a unique and often controversial figure in the villages he operates in. As an undocumented driver, he is not bound by any formal regulations or licensing requirements, but that also means that he operates in a legal gray area. Nevertheless, his services are in high demand due to the limited transportation options available in these rural areas.

In the eyes of society, "The Khettaf" is operating illegally, and his services are not recognized as legitimate. Nevertheless, he continues to operate, providing a lifeline to those who need it most. Whether he is a hero or a criminal, "The Khettaf" remains an integral part of life in the villages.“

Another standout piece, “La Vie en Rose,” is a powerful social commentary. A well-dressed woman holds a cake that says, “Life is f****d up”, tears rolling down her face. Next to her, two young homeless boys sell tissues and cigarettes. The contrast is harsh, but that’s exactly the point. His work often focuses on people in spaces where they’re not supposed to be, or in captured moments where they don’t seem to belong. The same goes for the next slide: “Derb Casino,” he places stylish young women in traditional Moroccan billiard halls, challenging ideas about gender and public spaces.  

Between Tradition and Reinvention

What sets Eyesofnasser apart is his ability to blend contrasts. Not just in colour and composition, but in the emotions his work evokes. His photos balance joy and melancholy, tradition and modernity. Every image carries a duality that invites the viewer to look beyond the surface and uncover the underlying story.

One of our personal favourites is “Moroccan Frida”. This piece reimagines Frida Kahlo, one of the most iconic artists of the 20th century, as a Moroccan woman. Seated in a small local shop, hanoute, she holds a bundle of fresh mint wrapped in newspaper. The image is rich in colour yet deeply familiar—the floral headpiece, the intense gaze, the red lips. It’s Frida! But through a Moroccan lens. The choice of mint, a staple in Moroccan culture, replaces the usual bouquet, turning an everyday object and moment into an artistic statement.

Identity is not static in his works, as he shows in Tamghart. In this work, he dresses a non-Moroccan model in a traditional Amazigh caftan, showing that culture isn’t about borders—it’s about connection. “Dajangel” takes this even further, turning a simple poultry shop into the setting for an almost mythical image: a model with angel wings standing among the chickens.  

Beyond the Frame: A Creative Force

Nassereddine’s work reflects the reality of young Moroccans today; caught between old traditions and new influences, between local culture and global trends. His images tell the story of a generation in transition.  

Beyond photography, Nassereddine is also expanding his creative vision as a creative director for WAHA Brand and UNQNS, two brands focused on pushing artistic and cultural boundaries. His ability to blend storytelling, fashion, and conceptual art makes him one of Morocco’s most exciting young creatives to watch.